Nickelodeon Launches Dora The Explorer's Landmark Tenth Anniversary With 'Beyond the Backpack' Pro-s

Nickelodeon is marking the 10th anniversary of the world's most beloved Latina heroine, Dora the Explorer, with a unique pro-social campaign titled "Beyond the Backpack" that champions overall school readiness for preschoolers. Â The campaign will serve as the key component of Nickelodeon's overall plans for Dora the Explorer's anniversary, and will consist of a PSA campaign featuring Salma ...

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Source: PR Newswire via Yahoo! Finance

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